Duraid Wadie

Head of M&A Architecture

Medium Article · 2 min read · Jun 17, 2016

Designing Data That Lasts: Custom Schemas in a Relational World

ArchitectureDecision MakingCloud MigrationObservabilityExit StrategyOrganizational Culture

Article summary

We often think about architecture in terms of code, services, and APIs-but data is just as critical to the long-term health of any system. A well-designed schema doesn’t just make the database perform well today-it helps the system survive change tomorrow. This post is about how we approached custom schema design in a relational database, and what we learned trying to balance flexibility with structure. The Problem with One-Size-Fits-All Tables Early on, we experimented with generic table designs: One table for all transaction types One table to represent multiple user roles or states One “metadata” table for arbitrary attributes They looked flexible. But over time, they introduced ambiguity. Teams struggled to trace logic back to business intent. Query complexity increased. Constraints were hard to enforce. So we made a shift: We embraced custom schemas.

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Practical takeaway

The main idea behind Designing Data That Lasts: Custom Schemas in a Relational World is to help teams move from broad theory to clear, repeatable decision making. When teams apply this thinking, they reduce ambiguity and focus on improvements that deliver measurable momentum.

Example scenario

Imagine a team facing competing priorities. By applying the ideas in Designing Data That Lasts: Custom Schemas in a Relational World, they can map dependencies, identify risks and choose the next move that produces progress without destabilizing their system.

Common mistakes to avoid

How to apply this in real work

Start by identifying where Designing Data That Lasts: Custom Schemas in a Relational World already shows up in your architecture or delivery flow. Then pick one area where clarity would reduce friction. Apply the idea, measure its effect and share the learning.

Signs you are doing it correctly

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