Duraid Wadie

Head of M&A Architecture

Medium Article · 4 min read · Nov 15, 2025

Netflix Has 260 Million Users. You Don’t. So Why Are You Copying Their Architecture?

MicroservicesArchitectureDeploymentExit StrategyArchitectsSystem Design ConceptsDecision MakingDevOps

Article summary

Borrowing the wrong ideas from the wrong companies is how early startups drift into complexity they can’t afford. Every few months a startup hits a certain stage of growth and suddenly the architecture conversation shifts. Someone looks at the monolith and decides it’s “time to modernize.” Someone else mentions scalability. And sooner or later, the magic word appears: “Microservices.” It always lands with a sense of inevitability. Like it’s the natural next step. Like not having them is some sort of engineering embarrassment. But here’s the part nobody says out loud: Netflix didn’t adopt microservices because it was fashionable. They did it because they had millions of users streaming video simultaneously and their infrastructure was literally collapsing under its own weight. Their architecture was born from existential crisis.

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Practical takeaway

The main idea behind Netflix Has 260 Million Users. You Don’t. So Why Are You Copying Their Architecture? is to help teams move from broad theory to clear, repeatable decision making. When teams apply this thinking, they reduce ambiguity and focus on improvements that deliver measurable momentum.

Example scenario

Imagine a team facing competing priorities. By applying the ideas in Netflix Has 260 Million Users. You Don’t. So Why Are You Copying Their Architecture?, they can map dependencies, identify risks and choose the next move that produces progress without destabilizing their system.

Common mistakes to avoid

How to apply this in real work

Start by identifying where Netflix Has 260 Million Users. You Don’t. So Why Are You Copying Their Architecture? already shows up in your architecture or delivery flow. Then pick one area where clarity would reduce friction. Apply the idea, measure its effect and share the learning.

Signs you are doing it correctly

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