Duraid Wadie

Head of M&A Architecture

Medium Article · 3 min read · Apr 15, 2020

The Design Was Good-The Timing Wasn’t

DeploymentArchitectureDecision MakingOrganizational CultureDevOpsTechnical Debt

Article summary

The Design Was Good-The Timing Wasn’t The worst architectural mistake I ever made wasn’t a bad design. It was a good one-delivered at the wrong time, to the wrong people, solving the wrong problem. On paper, it was airtight: a clean domain split, crisp interfaces, clear failure boundaries. But it ignored the org chart, the release schedule, the hiring plan, the product roadmap, the customer pressure. In short, it ignored context. That’s when I realized: architecture isn’t code-first. It’s context-first. The First Time I Missed the Context We were scaling fast. One of our core services was turning into a bottleneck-teams built workarounds, patched behavior, and grumbled. So I proposed a split: two focused services, better boundaries, clean interfaces. Technically flawless. But one of the new services would have needed a dedicated team-and we didn’t have one.

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Practical takeaway

The main idea behind The Design Was Good-The Timing Wasn’t is to help teams move from broad theory to clear, repeatable decision making. When teams apply this thinking, they reduce ambiguity and focus on improvements that deliver measurable momentum.

Example scenario

Imagine a team facing competing priorities. By applying the ideas in The Design Was Good-The Timing Wasn’t, they can map dependencies, identify risks and choose the next move that produces progress without destabilizing their system.

Common mistakes to avoid

How to apply this in real work

Start by identifying where The Design Was Good-The Timing Wasn’t already shows up in your architecture or delivery flow. Then pick one area where clarity would reduce friction. Apply the idea, measure its effect and share the learning.

Signs you are doing it correctly

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